Outside of Australia, Australia is perceived to be one big tourist park filled with strange animals, poisons, bugs, big skies, big rocks, sandy beaches, the pub, the boomerang, sporting heroes, the bush people, and
long haul flights.
Tourists the world over love a bargain, love to barter, love the challenge of finding a good purchase. As a tourist culture it seems at times that everything in Australia is for sale, everything has a special price,
everything is reduced to clear – be it Australia’s natural resources, local products and brands, ideas and innovations. Much of what Australia has to offer leaves its shores to be converted, profited from and or
prosper – be it Australia’s coal, iron and timber; the sale of Australian brands – Vegemite to Victor Mowers; or the departure of great minds and talents of Germaine Greer, Barry Kosky, Robert Hughes, Nicole
Kidman, Hugh Jackman and Elizabeth Blackburn.
The legend of colonial anti hero Ned Kelly is called upon in this poster. Kelly stoically peers out of a crude and barren world of “the sale” and invites to the viewer to discover and materialise Australian culture and
Andrew Ashton was born in 1969. In 1998 he graduated from Randwick Graphic Design School. In 1994 he formed a design partnership called Nelmes Smith Ashton (later renamed Precinct Design). In 2003 he
founded boutique communications consultancy Studio Pip and Co. The studio’s work adopts a unique mix of research, conceptual problem solving, attention to design craft, engaging writing, unique image makingand audience testing.
The studio’s house style is to develop diverse, inspired, useful, intelligent, and sustainable solutions as defined by the client’s product and audience. His graphic design work has received numerous industry
awards and recognition. He is fascinated with the public’s perception of creativity and communication design and in 2002 he made a short film that asked the general public — What is graphic design? In 2009 he
produced his second photographic publication — For love for money. Along with commercial projects, he produces an array of studio publications and retail paper products.
Ashton volunteers for a range of cultural and industry organisations, he periodically teaches design, dabbles in editorial, speech and script writing, takes photographs whenever possible and chases after his young family in anytime that is left.