Many cultures covet symbols and icons that they actively use to define themselves, their ideology or their aspirations. Often subverted or appropriated, these icons are rarely subjected to any detailed level of scrutiny or critique. In the creative spirit of turning a portrait upside-down, 3 Deep have disfigured one of Australia's most famous icons and asked the viewer to never take national or cultural axioms at face value.
3 Deep Design
3 Deep Design is a design and image agency based in Australia with representation in New York, Tokyo and Europe. For over 13 years the practice has crafted design programmes for the the finest galleries, private clients and organisations around the world, notably Steven Klein & Madonna for Louis Vuitton, The Australian Ballet, Seven New York, Metaproject and Toni Maticevski. The practice believes in delivering memorable and considered experiences that are underpinned by a commitment to ideas, design and luxury.